TMQU13 · 6 credits · Advanced level (A1N) · Industriell ekonomi, Produktutveckling
Customer Focused Product and Service Development
Active · next start VT 2027
100%
passed the latest regular sitting
UPG2 · 10 Jun 2025 · 32 students
100%
passed the regular sittings, all sittings over the last 5 years
UPG2 · 150 students
This module only reports passing results, so the pass rate does not show how many did not pass.
Part of 6 programmes
- Master of Science in Industrial Engineering and Management - International
- Master of Science in Industrial Engineering and Management
- Master of Science in Mechanical Engineering
- Master's Programme in Industrial Engineering and Management
- Master of Science in Design and Product Development
- Master of Science in Engineering Mathematics
Hand-in or lab
UPG2 Literature seminar
- G
Main rounds
100% passed · 150 students
- 100%32
- 100%30
- 100%49
- 100%39
Later rounds
No sittings with at least 5 students.
Other modules
Partial exams, hand-ins and labs. They are not part of the figures at the top.
Hand-in or lab
UPG3 Presentation
- G
Main rounds
100% passed · 150 students
- 100%32
- 100%30
- 100%49
- 100%39
Later rounds
No sittings with at least 5 students.
Hand-in or lab
UPG4 Hand-in assignments
- 5
- 4
- 3
Main rounds
100% passed · 150 students
- 100%32
- 100%30
- 100%49
- 100%39
Later rounds
No sittings with at least 5 students.
- Get 4 or 5: 98% (150 students)
About the course
Aim
This course provides in-depth knowledge and skills in methods and theoretical approaches to customer-centric products and services development. After the course the student should be able to:
- Utilise methods for data collection (qualitative and quantitative) and analyse customer data to draw conclusions of customer needs and different quality dimensions of products and/or services.
- Manage customer feedback and complaints through service recovery strategies, and analyse these to identify areas for improvement in service processes and/or products to increase customer satisfaction.
- Utlise service design to analyse and improve service processes and/or products, aiming to enhance the overall customer experience.
- Understand different perspectives on the concept of innovation and how customers can contribute to product and/or service innovation.
- Critically analyze relevant scientific literature within the field.
- Structure and present the customer journey and its connection to various central concepts in the course.
Content
Product and service development processes, Quality function deployment, the Kano model, Service innovation, Service recovery, Voice of the customer, Customer co-creation, Service design
- Examiner
- Promporn Wangwacharakul
- Scheduled hours
- 34 h
- Main field of study
- Industriell ekonomi, Produktutveckling