TEIM33 · 6 credits · Basic level (G2F) · Industriell ekonomi
Marketing Management
Discontinued
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Part of 1 programme
About the course
Aim
After completing the course the student will be able to
- describe and explain central concepts, models and theories within consumer marketing, industrial (B2B) marketing and service marketing.
- analyze a company, its products/services and its context from a marketing perspective by using the three theoretical views mentioned
- communicate marketing focused analyses and reasoning
Content
The course content consists of Market orientation, Macro/micro analyses, Segmentation, Targeting, Positioning, Buying behavior, Branding, Marketing channels, Pricing, Customer value and other areas pertinent to consumer/industrial/service marketing.
- Examiner
- Brenda Nansubuga
- Scheduled hours
- 32 h
- Main field of study
- Industriell ekonomi