Corporate Planning

Aim

The aim of the course is to further develop the student's knowledge about coordination and integration between the different parts of the industrial enterprise, both operational and strategic issues, and its environment. The student applies knowledge achieved during the study program on a real small or medium-sized enterprise (SME). The student conducts an analysis of the company from both a technical and an economic point of view, and suggests managerial guidelines to the company management. More specifically, after the course the student shall be able to:

• Conduct and synthesise a complete, analysing, clarifying and independent company analysis.
• Conclude the analysis and the results into a concrete and relevant action plan to company management.
• Prioritise and present actions to company management in an inspiring and motivating way.
• Conduct the work in a project team.
• Choose form and method for oral and written communication.

Content

Corporate planning applied on the smaller enterprise. Conditions for family-owned business and SMEs in general. Evaluation of technology and production facilities. Analysis of other internal conditions of the enterprise. Strengths and weaknesses. Analysis of the company's environment, including partners, suppliers, and customers. Threats and opportunities in the short and in the long run. Interview and presentation techniques.