TEAE19 · 6 credits · Basic level (G2F) · Grafisk design och kommunikation

Market Awareness for International Communication

Active · next start HT 2026

No exam statistics yet

There is no exam sitting with at least 5 students in the last three academic years. New courses and project-only courses often have no statistics.

After completing the course, the students shall:

have basic knowledge about and be able to describe how and why companies internationalize
be able to describe and apply basic theories and models involving market awareness of international markets
be able to describe, compare and apply basic theories and models explaining cultural differences, particularly regarding international communication
be able to describe what an analysis of a company, a company's intended customers, the company's competitors, cultural differences and communication options must contain and how it must be designed to determine the company's communication needs when entering an international market
be able to describe which professional ethics must be considered in the previous analysis

Internationalisation of organizations

Market analysis of communications needs when internationalising