Market Awareness in International Crossmedia Design and Production

Aim

After completing the course, the students shall:

• have basic knowledge about and be able to describe how companies internationalize
• be able to describe and apply basic theories and models involving market awareness
• be able to describe and apply basic theories and models explaining cultural differences, particularly regarding communication
• be able to analyse a client, the client's intended customers, the client's competition, any cultural differences, and the communication options to establish this client's communication needs when entering an international market
• be able to document such analysis in a scientific report with internal, conceptual, and external validity applying deductive analysis where the recommendations focus on convincing the client about the suitability of the proposed communication strategy
• be able to present the documented analysis to the client, taking professional and scientific ethics within the management area into consideration
• be able to apply basic planning tools in an international collaborative context

Content

Internationalisation of organizations

Market analysis of communications needs when internationalising

Basics in methodology (for market awareness)

Analysis of a client's communication needs when internationalising

Scientific writing and ethics (management area)