TEAE14 · 6 credits · Basic level (G1F) · Grafisk design och kommunikation
Market Communication and Analysis
Active · next start VT 2027
94%
passed the latest ordinary exam
TEN1 · 2 Jun 2026 · 62 students
95%
passed the ordinary exams, all sittings over the last 5 years
TEN1 · 324 students
12%
Harder than 12% of courses at basic level
Compared with 874 courses at the same level, ordinary exams over the last three academic years. 126 students.
Part of 3 programmes
Exam
TEN1 Written examination
- 5
- 4
- 3
- U
Ordinary exams
95% passed · 324 students
- 94%62
- 98%64
- 97%63
- 90%71
- 98%64
Re-exams
75% passed · 20 students
- 67%6
- 88%8
- 67%6
- Pass the re-exam: 75% (20 students), compared with 95% (324 students) on the ordinary exam
- Get 4 or 5: 67% (344 students)
Show small sittings (6)
Sittings with fewer than 5 students, often credit transfers or special sittings. They are not part of any figure on this page.
- 0%1
- 100%3
- 100%2
- 75%4
- 100%2
- 100%1
Other modules
Partial exams, hand-ins and labs. They are not part of the figures at the top.
Hand-in or lab
PRA2 Project work and seminars
- G
Main rounds
100% passed · 350 students
- 100%60
- 100%67
- 100%71
- 100%78
- 100%74
Later rounds
No sittings with at least 5 students.
Show small sittings (1)
Sittings with fewer than 5 students, often credit transfers or special sittings. They are not part of any figure on this page.
- 100%4
About the course
Aim
After the course, the student should be able to:
- Explain and apply fundamental models within the fields of marketing and marketing communication
- Analyze an organization’s offering, its marketing communication and its environment from a marketing perspective
- Apply basic skills in writing a scientific report with the marketing field
- Communicate marketing related analyses and reasoning, in both spoken and written form
Content
The course includes the following parts: To understand what an offering entails, what marketing communication can be, how an organizations environment affects its offering and marketing communication, the selection of customer segments to target with the offering and analysis of what customer segments existing organizations target, how the purchasing behavior of customers affect the offering and the marketing communication, and how an organization marketing can be understood from an economic, environmental and social sustainability perspective.
- Examiner
- Thomas Rosenfall
- Scheduled hours
- 48 h
- Main field of study
- Grafisk design och kommunikation