Strategy and Digitisation - Technology, Standards and Network Effects

Aim

In the course, we focus the interaction between the organisation and its environment. What importance does the application of IT have for the reshaping of business networks and markets, development and trade with goods and services, and the management of knowledge within organisations and the networks they co-operate in? The aim is to provide you with insights, enabling you to make nuanced assessments of the potential behind the hype. On completion of the course, you should be able to:

• understand the meaning of the terms strategic IT applications, e-business, and knowledge management
• find and interpret academic articles of relevance to the strategic application of IT
• assess the potential of a strategic application of IT affecting the interplay of an organisation and its environment
• orally and in writing present your own analyses and constructively discuss other people's analyses.

Content

The basic idea of the course is to discuss strategic importance, business impact, current applications and commercial potential, based on current trends. Using case studies and the experience of the participants, we investigate the chain from vision to realisation. The investigating projects performed by the participants, their literature searches and the interaction between the workgroups form central parts of the knowledge management theme in the course.