Digitisation, Business Ecologies and Business Models

Aim

The overarching goal of the course is to provide a realistic view of digitisation, its business potential and consequences. More specifically, the engineering student should, on completing the course, be able to:

• Using business ecology tools, identify and analyse prerequisites and consequences of digitisation
• Assess fast-growing, IT-intense enterprises through fundamental analysis
• Autonomously and with a critical stance identify and reflect on connections between digitisation and its influence on society, industry structures, organisations and individuals

Content

Digitisation matters. Look at the stock markets. Much of the growth in wealth lies in new, fast-growing, IT-intense enterprises. How do they function? How do they interact with their surrounding? How are they valued? What challenges do they face? How do they affect us? In this course, you will learn to see behind the hype and will acquire tools to autonomously evaluate business models against a backdrop of technical and economic possibilities, standards and trends.