Business Analytics

Aim

After completion of the course, the student should on an advanced level be able to:

• argue for strategic decisions based on own data analysis
• analyze business data to discover evidence for decisions
• conduct data analysis using current and relevant methods of business analytics
• discuss the value of data and data analysis
• conduct the entire business analytics process from selection of data sources to decision-making

Content

In this course, students will foster data-driven decision-making through the application of current business analytics methodologies. The course will combine theory-based management knowledge with real-world business challenges and explore solutions through the analysis of data. Hereby, students will explore different units of the business organization and analyze unit-specific challenges as well as create an understanding on how unit-level decisions impact the organizational level. By doing so, theoretical concepts and models are combined with state-of-the-art analytical models to foster scientifically robust decision-making.

In the course, the following notions will be touched upon:

• Data economy
• Decision-making
• Data-driven decision-making
• Business analytics