722A49 · 15 credits · Advanced level (A1F) · Företagsekonomi
Advanced Consumer Marketing
Active · next start HT 2026
100%
passed the latest regular sitting
PROJ · 16 Jan 2026 · 31 students
100%
passed the regular sittings, all sittings over the last 5 years
PROJ · 108 students
This module only reports passing results, so the pass rate does not show how many did not pass.
Part of 1 programme
Hand-in or lab
PROJ Research Project
- A
- B
- C
- D
- P
Main rounds
100% passed · 108 students
- 100%31
- 100%24
- 100%24
- 100%29
Later rounds
100% passed · 5 students
- 100%5
- Pass a later round: 100% (5 students), compared with 100% (108 students) on the ordinary exam
- Get B or A: 39% (113 students)
Show small sittings (2)
Sittings with fewer than 5 students, often credit transfers or special sittings. They are not part of any figure on this page.
- 100%1
- 100%1
Other modules
Partial exams, hand-ins and labs. They are not part of the figures at the top.
Other module
LITS Literature Seminar
- A
- B
- C
- D
- E
- P
Main rounds
100% passed · 100 students
- 100%28
- 100%24
- 100%25
- 100%23
Later rounds
100% passed · 5 students
- 100%5
- Pass a later round: 100% (5 students), compared with 100% (100 students) on the ordinary exam
- Get B or A: 45% (105 students)
Show small sittings (6)
Sittings with fewer than 5 students, often credit transfers or special sittings. They are not part of any figure on this page.
- 100%3
- 100%1
- 100%1
- 100%1
- 100%1
- 100%4
Other module
CASE Case Seminar
- A
- B
- C
- D
- E
- P
Main rounds
100% passed · 99 students
- 100%29
- 100%22
- 100%19
- 100%29
Later rounds
100% passed · 5 students
- 100%5
- Pass a later round: 100% (5 students), compared with 100% (99 students) on the ordinary exam
- Get B or A: 39% (104 students)
Show small sittings (8)
Sittings with fewer than 5 students, often credit transfers or special sittings. They are not part of any figure on this page.
- 100%2
- 100%1
- 100%2
- 100%1
- 100%1
- 100%1
- 100%1
- 100%2
About the course
Aim
After completion of the course, the student should on an advanced level be able to:
- describe current trends in research on consumer marketing
- analyze and critically review concepts and implications of latest research on service innovation, branding, customer satisfaction, service logic, and consumer behavior.
- describe marketing research techniques used in contemporary business
- apply the theoretical and methodological knowledge in a real-world case of consumer research
Content
The course Advanced Consumer Marketing takes service innovation as it starting point and its emphasis that a service innovation in the end does not happen if the consumers do not change their behavior. In particular, the course emphasizes the importance of brand innovation and behavioral innovation. The students will develop an understanding of what a service innovation is and how a firm can investigate consumer behavior through proactive market research techniques. We present, discuss and test market research methods such as observations, experiments and eye-tracking. The course integrates theory, cases and student projects in order to develop an understanding of consumer behavior and how to use this knowledge for making business decision on innovation, marketing and sales.
- Examiner
- Aku Valtakoski
- Main field of study
- Företagsekonomi