TEAE15 · 6 credits · Basic level (G1F) · Grafisk design och kommunikation
Brands and Value Creation
Active · next start HT 2026
73%
passed the latest ordinary exam
DIT1 · 28 Oct 2025 · 62 students
45%
passed the ordinary exams, all sittings over the last 5 years
DIT1 · 173 students
Unusually easy in 2025/26
73% passed the ordinary exam in 2025/26 (62 students), against 30% on average in earlier years (111 students).
Part of 1 programme
Exam
DIT1 Digital written exam
- 5
- 4
- 3
- U
Ordinary exams
45% passed · 173 students
- 73%62
- 29%66
- 31%45
Re-exams
54% passed · 136 students
- 85%27
- 62%21
- 89%9
- 41%41
- 31%26
- 42%12
- Pass the re-exam: 54% (136 students), compared with 45% (173 students) on the ordinary exam
- Get 4 or 5: 19% (309 students)
Show small sittings (1)
Sittings with fewer than 5 students, often credit transfers or special sittings. They are not part of any figure on this page.
- 67%3
Other modules
Partial exams, hand-ins and labs. They are not part of the figures at the top.
Hand-in or lab
PRA4 Oral and written presentation of pitc
- G
Main rounds
100% passed · 120 students
- 100%55
- 100%65
Later rounds
100% passed · 6 students
- 100%6
- Pass a later round: 100% (6 students), compared with 100% (120 students) on the ordinary exam
Hand-in or lab
PRA3 Project work
- G
Main rounds
100% passed · 65 students
- 100%37
- 100%28
Later rounds
100% passed · 56 students
- 100%5
- 100%6
- 100%6
- 100%6
- 100%6
- 100%5
- 100%6
- 100%6
- 100%10
- Pass a later round: 100% (56 students), compared with 100% (65 students) on the ordinary exam
Show small sittings (2)
Sittings with fewer than 5 students, often credit transfers or special sittings. They are not part of any figure on this page.
- 100%2
- 100%1
Other module
DIK1 Digital test, Literature
- 5
- 4
- 3
- U
Main rounds
39% passed · 112 students
- 67%57
- 11%55
Later rounds
65% passed · 49 students
- 70%20
- 83%6
- 57%23
- Pass a later round: 65% (49 students), compared with 39% (112 students) on the ordinary exam
- Get 4 or 5: 25% (161 students)
Show small sittings (3)
Sittings with fewer than 5 students, often credit transfers or special sittings. They are not part of any figure on this page.
- 100%1
- 75%4
- 67%3
Other module
KTR1 Literature test
- U
No sittings with at least 5 students.
Show small sittings (1)
Sittings with fewer than 5 students, often credit transfers or special sittings. They are not part of any figure on this page.
- 0%1
About the course
Aim
On conclusion of the course, the students shall be able to:
- Identify and explain key concepts within branding
- Analyze and evaluate a company’s branding strategy and how its products or services contribute to brand identity and value
- Construct and communicate branding analyses in written and oral form
- Apply branding concepts to actively participate in discussions about companies’ branding strategies and decisions.
Content
- Branding theory, incl. related integrated marketing communication
- Management and control of brands
- Methods for brand analysis
- From a conducted brand analysis to a client brief
- Basic ethical approaches and examples of ethical considerations within brand management
- Examiner
- Brenda Nansubuga
- Scheduled hours
- 30 h
- Main field of study
- Grafisk design och kommunikation